Análisis discursivo, desde un enfoque de género, de la representación del cuerpo femenino en el programa televisivo “De Boca en Boca”

Abstract

This research project analyzes the way of the woman body is constructed and presented in the program "De Boca en Boca".

This program was taken as a reference because it has a high rating and is transmitted in a "General Audiences" band, according to article 65 of the Organic Communication Law, which establishes a Classification of audiences and time slots. The analysis was based on a review of 10 broadcast programs during the months of July, August and December 2018.

The results have been analyzed in light of the theories of the gender approach and the Hypodermic needle. The general conclusion shows that this entertainment program reproduces a stereotype of women under the standards of an idea of western beauty, likewise the woman is taken as a body that must be exhibited. This entertainment program responds to a patriarchal logic that transforms information into merchandise where the body is used in the system of commercial consumption.