Implementación del sistema Electronic Human Resource Management (e- HRM) para la gestión de talento humano en la empresa Camello Marketing Viral

Abstract

This project addresses the challenges of human talent management at Camello Viral Marketing company through the implementation of an electronic human resources system (eHRM). This system allowed for the strategic integration of human talent management and leveraging the advantages of digital transformation. The research on the functioning of human talent processes was framed within a qualitative approach, through which areas for improvement and suitable digital tools for the electronic system were identified. The study population encompassed both operational and administrative staff. The initial diagnosis results were used as baseline data. Based on this analysis, the processes were designed and virtualized using available online technological tools that are easily accessible. As a result, four processes divided into various sub-processes were obtained, adapted digitally to online tools and manuals for the correct application of the processes, the system, and decisionmaking. This process culminates in a digital environment that allows for efficient human talent management.This project provided the company with a comprehensive solution to enhance human talent management, optimize processes, and efficiently use digital tools, thereby contributing to organizational efficiency in an increasingly technological and competitive environment.