Identificación de la viabilidad de un área de comunicación y relaciones públicas en el GAD Parroquial de Tarqui, que incluya la propuesta de un plan de comunicación

Abstract

This research search to identify the viability of an area of communication and public relations in the Gobierno Autónomo Descentralizado Parroquial of Tarqui, through a research and information gathering in the internal and external communicational ambit that determined the needs and strategies for an effective communication. The parish has approximately 10,039 inhabitants according to the community census, the population is in the different communities of the parish that are a total of 26. Being a parish so extensive and with a big daily demand of information, some communicational shortcomings have been generated that are aggravated over time due to the scarcity of a person who is responsible for the management and labor of public relations. The scarcity of an area of communication and public relations comes by hand of the lack of a communication plan in the parish GAD of Tarqui, in such a way that sometimes people belonging to the parish GAD of Tarqui and the inhabitants are affected by scarce internal and external communication. In front this necessity, the present diagnostic research work will include the proposal of an internal and external communication plan, waiting with this get an efficient communication in both ambits that guides at the parish GAD of Tarqui towards a positive communication culture based in respect and transparency of the information.