Diseño de un producto editorial lúdico para identificar y prevenir el acoso escolar o bullying dirigido a niños entre 7 y 10 años

Abstract

A negative agression occurs when someone intentionally causes harm or makes someone uncom- fortable (Olweus, 2004, p.25).

This project is centered in the creation of and editorial product directed towards kids raging from

ages 7 to 10 years old, that besides given information and infographics regarding school harass- ment or Bullying, how to identify it and advice on how to prevent it, it contains songs and games

regarding the matter to face this problem in a creative way and draw the kids attention so they would want to learn and apply it in their daily lives. To achieve the development of this playful magazine the methodology of Ambrose-Harris was used, which provides us with different phrases necessary to carry out an adequate design process,

a process that help to generate a series of possible solutions with the use of techniques and me- chanisms to obtain a feasible result, giving us the magazine titled “Se Buscan Valientes”. The ma- gazine will be divided in 3 phases: 1) information gathering and data analysis, 2) the proposed ideas

and definition of the content for the design and layout, 3) presentation of the obtained results.