Diagnóstico de las estrategias comunicacionales de la unidad de comunicación de la Universidad De Cuenca

Abstract

This research work is a diagnosis of the communicational strategies in the Communication School of the University of Cuenca; which was prepared since July, 2016 to February, 2017. In order to elaborate this diagnosis, we interviewed to two types of audience of the University and the staff of the Communication School. As a part of the internal audience, we interviewed to each Dean of the twelve Faculties of the institution; to the Principals of every department and section of the University and to student representatives. As a part of the external audience, we interviewed to other related entities who collaborate with University of Cuenca: Government department, City Council and Red Nacional de Investigación y Educación del Ecuador (RED CEDIA), who are located inside the university of Cuenca buildings. In this way, we obtain qualitative data about the knowledge and usage of the services of the Communication School by the different kind of audience or public of the University. Besides the diagnosis, in this research, we established a recommendation of new communicational strategies in order to improve communication between the different kind of audience of the institution, the Communication school and the University of Cuenca.