Línea de ilustraciones aplicada a ropa urbana para promover el pasillo ecuatoriano

Abstract

This graduation project aims to create illustrations based on the lyrics of Ecuadorian pasillos, to be printed on urban clothing such as T-shirts and hoodies. All of this is done with the purpose of preserving and highlighting the cultural richness of the Ecuadorian pasillo. The phases to carry out the project were chosen in accordance with Ambrose Harris's book, which details six stages. To enhance the research, additional methodological strategies were incorporated from Ellen Lupton's book. Each step was undertaken with the project's purpose in mind, as well as to understand the preferences of the target audience. As a result, the clothing and brand reflect the essence of the pasillo and Ecuadorian culture without compromising the distinctive urban style. This ensures accessibility for any university student.