Propuesta de branding para la joyería “Cordero Platería”

Abstract

This document has information about the design process carried out for a brand of a jewelry store located in Cuenca. "Cordero Platería" is a jewelry store that lacked a representative image, that is why a graphic identifier was designed and a packaging system was created that meets the needs required by the client. The development of this project was based on the methodology of Bruno Munari from his book ¨Cómo nacen los objetos ¨ (2006), and the process was divided into three stages such as: Entender, Crear e implementación, on which a research was done in depth to find out the jewelry’s needs and strengths. This will benefit the store to focus on these results and therefore redesigning a solid and sustainable corporative image. Cordero Platería was a one hundred percent real project that was executed in its entirety, however, during its building and creating process, financial difficulties appeared and the store wasn’t able to afford it at that time. For this reason, it was decided to advance and culminate with the packaging design, leaving the proposals ready that in the future they can be executed without any problem. Finally, a brand manual was created with all the specifications and restrictions that must be considered when implementing the brand for correct use.