Los indicadores de responsabilidad social empresarial más practicados por las empresas ecuatorianas, estudios de caso: Corporación Favorita, Pronaca, Banco Pichincha, Holcim, Coca Cola, Continental Tire, Graiman y Etapa EP, desde el año 2010 al 2013

Abstract

The present work is within the area of Social Communication, in the field of Public Relations, which collects information of the Social Responsibility activities most developed by Ecuadorian enterprises that have been recognized for their wide labor in CSR according to a study by the MERCO ranking of corporate reputation in the year 2013. In chapter one, there is an approach to the concepts and foundations of the Corporate Social Responsibility (CSR), putting forward the given definitions by international organisms, among them the Green Book of the European Commission, the ECSR (Ecuadorian Center of Social Responsibility), the MCP (Mexican Center for the Philanthropy) and the IOS (International Organization for Standardization), among the most outstanding. On the other hand, it is done a brief approach to the SBR indicators demanded in the IOS 26000. In chapter two are presented studies of Favorite Corporation cases, Pronaca, Pichincha Bank, Holcim, Coca Cola, Continental Tire, Graiman, and Etapa EP trying to know the projects that these enterprises do in the accomplishment of their practices SBR and specifically into each indicator set by the IOS 26000 or the convergence of the projects which integrate in some cases several indicators. In chapter three, we do an analysis of the studied cases and we also do comparison among the enterprises to show which indicators of the CSR are the most practiced by the Ecuadorian enterprises and in a general way by all the enterprises surveyed.