Diseño de anuncios publicitarios mediante el uso de motion graphics, para potencializar el turismo en la ciudad de Cuenca, Ecuador, a través de su patrimonio cultural inmaterial

Abstract

This degree project proposes the design of advertisements through motion graphics, which show the various manifestations of the intangible cultural heritage of Cuenca and, in turn, become an advertising product to enhance culturaltourism in the city; for this purpose, the project starts from an analysis where it is observed that motion graphics is a subdiscipline of design little used locally and nationally to generate advertisements in the tourism area. Gui Bonsiepe’s Project Methodology is applied, where three central stages are worked on: problem structuring, design and realization; these in turn were complemented with sub-processes related to motion graphics projects and where the stages of research, pre-production and production are included. After the development of the commercials, and as a complementary exercise, a stage of implementation on Instagram was proposed. This aims to connect with the target audience, receive feedback and, in addition, experience the options provided by the aforementioned social network in terms of publication and promotion.