Modelo de negocio para una empresa de agricultura hidropónica en el cantón Sígsig de la provincia del Azuay

Abstract

The purpose of this degree project was to develop a business model focused on the hydroponic cultivation of vegetables for the Sigsig canton, in the province of Azuay. For this reason, the Canvas methodology was used in order to obtain a complete perspective of the key components to be managed in order to launch the enterprise, generate economic returns and make it sustainable in the short and medium term. In this way, the business model sought to lay the foundations for optimal planning and decision making for the development of the company. The model began with an analysis of the macro and micro environment, followed by a review of the literature on the theoretical foundations that supported it. Once the required information was obtained, we continued with the market study, in which the objectives and methodology for obtaining primary information were established, in order to evaluate factors such as demand, supply, competition and marketing. Next, the marketing, technical and human talent plans were formulated, which were essential for defining the resources required for the organization's production process. Subsequently, the financial plan was prepared to measure the economic viability of the model and a risk analysis was performed, which was essential to identify, evaluate and prioritize potential threats that could negatively impact the venture. Finally, the Canvas with its nine components was designed. Based on the analysis, it was concluded that the project was viable and contributed to the development of the locality.