Arte y estereotipos de belleza física: la figura humana como dispositivo de deseo para inducirnos en el consumismo

Abstract

In the present work of investigation, realized in Loja's city, which topic is Art and stereotypes of physical beauty the figure humanizes as device of desire to induce ourselves to the consumerism; a study is realized on the conducts of the persons by relation to the physical beauty and his uses, the same ones that are reflected in a pictorial sample effected in several technologies and formats, which it has with end induce to the reflection on some strategies used by the companies that, taken by the desire to sell his products to the masses, manipulate the thought on the beauty. Across the advertising, these companies, they use the human figure as a device of desire inducing the consumer to buy on one hand brands, status, youth, comfort, etc. And on the other hand to leaving in a background the products, goods and services; this way so it turns to the body into a goods