Diagnóstico de comunicación interna y propuesta de plan de comunicación en la Unidad Educativa Cristiana Verbo

Abstract

Communication is a fundamental part in every company and in every educational institution; it is a tool of administrative and managerial support to achieve a correct operation system in every business model. In the present investigation an analysis of the internal communication of the Christian Educational Institution "Verbo" was carried out, with the use of methodologies such as bibliographical research and field research, the used tools were: participant observation, focus groups, interviews and surveys. Through these techniques it’s possible to know if the organization used in the institution applies consistent tools of communication to deliver a clear message between their members: administrative assistants, teachers and students. After gathering the results, this research allowed us to develop an internal communication plan proposal which can be applied to the institution needs for the purpose of contributing and achieving a positive change in communication and job performance of Verbo’s internal public. According to the results of the research, it was concluded that the Verbo Christian Educational Unit handles internal communication with moderate efficiency conditions, nevertheless, there were communicational aspects that had to be treated, improved or modified according to the needs of the internal public, in favor of the progress and improvement of the Institution.