Desarrollo de una campaña publicitaria para dar a conocer las artesanías de la parroquia San Joaquín

Abstract

This project aims to create an advertising campaign that enhances the visibility and appreciation of the handicrafts from the parish of San Joaquín. These pieces, carefully crafted by local artisans, reflect the cultural identity of the region and preserve traditional techniques passed down from generation to generation. However, this craft faces the risk of disappearing due to lack of interest and recognition. The advertising campaign seeks to highlight not only the decorative value of these handicrafts but also their usefulness in daily life. Many of these products are used in everyday activities such as harvesting, shopping, food preparation, and moments of recreation and family gatherings. Through a creative and approachable strategy, the campaign aims to showcase these multiple facets to generate greater interest and appreciation for artisanal work. Additionally, the campaign proposes the use of graphic and digital media to reach both the local population and tourists visiting the city. With this initiative, the goal is not only to promote handicrafts but also to strengthen the recognition of artisans, encourage the consumption of handmade products, and contribute to the preservation of this valuable cultural heritage.