Diseño de una plataforma web para difundir el trabajo de artistas emergentes de la ciudad de Cuenca, Ecuador

Abstract

The main objective of the following research is to design a Web platform to promote the work of emerging artists from the city of Cuenca in order to incorporate new information and communication technologies, as well as the use of new materials for artistic creation and production in the field of design. The methodology applied consisted in the study, design and layout of the information architecture based on the user according to J. J Garret, which allowed to identify the challenges of the design of web pages based on users who express themselves within the framework of the emerging art phenomenon. To this effect, a web platform based on Social Network was proposed after the study of the needs of potential users, whose construction process is explored through this document. Among other conclusions, this study showed how the correct use of essential design elements such as: color, form and typography allow to generate a simple, understandable site with great potential from the user-based design.