Producción de un documental para fomentar la imagen de la parroquia de Sinincay

Abstract

This work entitled "Production of a documentary to promote the image of the Sinincay parish" had the purpose of expanding a community production in which it focused on ethnographic field research. This project focused on the theoretical-practical since a documentary video was created, and in it the participation of different inhabitants and authorities of the parish was taken into account. To carry out the promotion of a place it is necessary to invest in a tourist campaign in which different strategies must be implemented that help us to disseminate this area, it covers a series of guidelines that must be taken into account, mainly the situation of the population and the consumption that give the same to social networks. That is why this degree project gave way to the creation of the documentary, to know that sense of belonging on the part of the Sinincayenses and people outside the place. Within this research great results were obtained through the methodology used, the qualitative research allowed us to collect all the necessary and important information of the different artisans, authorities and people with great recognition within the parish, also analyzed on aspects such as tourism, religion, crafts, history and gastronomy of Sinincay, finally all the information collected in a video was contrasted and it was disseminated through social networks, allowing us to make the observation of the interaction it has through digital media. Finally, each of the themes developed within this research, allowed to amplify the production, since it guided and directed the project to position and promote the image of the parish through the different communication strategies.