Proyecto de sistematización del medio de comunicación digital Gara Films

Abstract

The constant appearance of digital communication media and the periodic change in narratives require the permanent updating of the ways of creating journalistic content. In this context, in the present titling work, a corrective systematization process of the digital media Gara Films is embodied. To this end, a mixed research methodology has been conducted, that is, qualitative and quantitative. In the first form of research, observation and interviews with professionals related to Digital Journalism enrich the restructuring of the digital medium under study, which, by corresponding and contrasting with quantitative results in figures of the surveys, allowed the clarification of ideas, concepts and data to proceed to the operational part that is made up of several components, among the most important: the creation of a graphic line, the restructuring of social networks, the selection of topics to be addressed, the choice of formats and digital narratives, the creation of a communication plan and the coupling of content for the consumption of people with hearing disabilities. The changes conducted through the systematization of Gara Films were relatively positive compared to the audience reach record prior to this project. The metrics in the digital platforms of the media showed successful results from the new ways in which the content was created while maintaining the values of journalism with the objectives of informing, entertaining and educating at the same time