Estrategias de comunicación y publicidad como potenciadoras de venta para la librería Fénix Ediciones

Abstract

Communication and advertising are key factors for the appropriate development and growth of the Company. It is important the all companies, whether they are big or small, must adapt to new sales methods and strategies. The following Project is carried out in view of the need and interest that the owners of the library “Fénix Ediciones” have placed to reactive their business and position themselves again in the market in search of new audiences and above everything, to increase the level of sales, wich is almost null. The results obtained after the realization of the Project, show the communication and advertising are a complement to each other. It is important that small businesses are more aware that if they do not communicate and advertise the product, wich they count with, they will never be able to sell in the way they want to