Análisis de los elementos de servucción y su efecto en la expectativa del turismo médico especializado en Cuenca

Abstract

The present study analyzes how servuction elements (service provider and infrastructure) influence the specialized medical tourist who travels to Cuenca to receive medical care. Likewise, factors such as the situation of use and satisfaction are evaluated. The research was developed in two stages: an exploratory stage, in which interviews were conducted to deepen the understanding of the study variables and their elements; and a conclusive stage, in which a survey was applied with items constructed based on the exploratory phase. The results showed that there is indeed a relationship between the elements considered important regarding the service provider and infrastructure, although only in certain factors. On the other hand, the situation of use is not related to the level of satisfaction of the medical tourist. In addition, it was determined that the majority of respondents consider the service provider more important in medical care than infrastructure. Furthermore, additional analyses were conducted to identify possible relationships that would complement the study. For example, the relationship between demographic variables and the study variables (servuction elements, expectation, situation of use, and satisfaction), the hospital attended by the participants and, again, the study variables, and so on. These yielded results only in certain cross-tabulations.