La gestión ética de las relaciones públicas en instituciones de salud en la ciudad de Cuenca

Abstract

The ethical quality of Public Relations in Institutions of Health in the city of Cuenca, is a vital issue that arises in order to demonstrate its intervention to improve relations between the community and medical bodies.

The intervention of the public relations as a mediator in the customer service has been deemed necessary by health departments as over the years there have been situations that discredited hospitals, medical clinics and even causing loss of confidence and the deterioration of image from several institutions.

At present public relations have made participation in various areas, one health, so their management in terms of quality must be studied, analyzed and used as a reference in the exercise of their profession.