Creación de un departamento de relaciones públicas y comunicación en el GAD de Sayausí

Abstract

“Proposal to create a Department of Public Relations and Communication in the GAD Sayausí" This project aims to demonstrate the importance of implementing a Public Relations Department, to improve internal and external communication of the institution "GAD Sayausí" and thus get a good communication, which will result in a harmonious environment and achieve the goals set by the authorities Sayausí GAD. The Public Relations Department is an effective means to achieve a rapprochement between GAD and the community by creating opportunities for dialogue and participation which will hear the views and needs of the inhabitants. We carry out the proposed communication within the GAD, through an internal communication plan. This is essential because it facilitates smooth communication between members of the institution and also influence the attitudes and opinions of them. A change was made in the image of the institution, both the logo and the slogan, as it was one of the first changes that suggest the authorities of GAD, based on discussions with Member States and especially with the president. Knowing that the image of the institution is the main base for the inhabitants of the parish is more identified and comply with the same feel.