Estrategias de comunicación para el management y visibilización musical de artistas independientes en la escena cuencana

Abstract

This collaborative graduation project, carried out in partnership with the bands AmyRoot, Equinoccio, and Ivenno, aimed to apply communication strategies for the management and musical promotion of independent artists in the Cuencan scene. The project involved various activities, ranging from internal training initiatives to external dissemination strategies. Through the consolidation of suitable presentation materials for dissemination, the project successfully met the requirements for participation in festivals. Additionally, multimedia content was generated for promotion on social media platforms, while a robust database and contacts were established, facilitating the development of long-lasting relationships. The project effectively implemented communication strategies to enhance the management and promotion of independent artists in the Cuencan scene. The achieved results provide artists with the necessary tools for their professional development and the establishment of meaningful connections in the music and cultural industry.