Creación de un medio digital con perspectiva de género en la ciudad de Cuenca, Ecuador

Abstract

The objective of this project was to create digital media with a gender perspective that provides information, resources and spaces for discussion on relevant topics for the population of Cuenca, Ecuador. A mixed, qualitative and quantitative methodology was used to approach this project. In the initial research modality, a documentary review was carried out on topics related to the gender perspective and journalism, as well as a detailed analysis of the direct and indirect competition. Subsequently, the thematic focus of the media is defined, and the distribution of roles in terms of human resources, the mission and vision and the graphic line of the medium, are important aspects of a media creation project. The final product of this project is the creation of a space to communicate local news related to genderissues and serve as a guide for other projects that wish to create media with this same focus.