Identificación del funcionamiento y proyección futura de las rutas turísticas inteligentes implementadas con la aplicación Fotomap en la ciudad de Cuenca, Ecuador

Abstract

Smart tourist routes are an innovative alternative to strengthen the interpretation of cultural heritage through the integration of digital technologies; however, there is little evidence on the actual functioning and development prospects of local initiatives implemented in intermediate heritage cities such as Cuenca, Ecuador. The objective of the research was to identify the operation and future projection of the smart tourist routes implemented through the Fotomap application in the city of Cuenca, Ecuador. The research adopted a qualitative approach with the support of complementary quantitative techniques, cross-sectional observational design and case study; semi-structured interviews were conducted with actors linked to the project and surveys were carried out with tourists who used the application; In addition, a documentary review was developed to support the analysis of the Smart Tourist Routes. The results showed that Fotomap integrates geolocation tools, QR codes and augmented reality to facilitate self-guided tours in heritage spaces of the city; likewise, strengths associated with technological innovation, institutional articulation and the growth potential of the project were identified; From the users' perspective, augmented reality and access to heritage content were valued as elements of interest during the tourist experience; however, limitations related to usability, access to information, operational sustainability, and the availability of resources for its maintenance and updating were also identified. It is concluded that Fotomap has the potential to strengthen the digital tourism experience, although it requires improvements in user experiences, financial sustainability and access to content.