Fotolibro como herramienta de divulgación y conservación de las especies fúngicas del área de Zorrocucho o Llaviuco del Parque Nacional Cajas

Abstract

This work aims to develop a photobook that contributes to the conservation of mushroom species in the Cajas National Park. The project is based on the Methodology Model for Design Projects, proposed by Paul Peralta in his book Más allá de la tinta y el píxel, and is divided into three stages: the first is discovery, which focuses on documentary research to understand the needs of the target audience and identify patterns, trends, and preferences. This phase includes data collection through surveys and interviews with readers and experts, as well as the analysis of similar projects to gather ideas and understand current trends. In the second stage, called exploration, the analysis of the collected data is carried out, along with the development of the photobook's technical sheet and decision-making aimed at creating a brief. This document aims to translate the information obtained into clear and strategic guidelines for the project's development. The implementation stage includes the development of a moodboard, ideation and sketching, photographic production and postproduction, graphic design, photobook layout, and the validation of the proposal. This process culminates in the creation of an editorial product that integrates nature and landscape photography, along with informative texts, with the goal of raising awareness about the ecological role of fungi in the ecosystem.