II vuelta de elecciones presidenciales Ecuador 2017. Estudio de caso: Diario El Mercurio

Abstract

During the electoral processes, the media are intermediaries between a candidate and citizens, because they make known who the candidate is and what their proposal is. In the present work, as stated in the general objective, an analysis was made of the news and editorials published by El Mercurio newspaper in the city of Cuenca, the period from February 20 to April 3, to diagnose the ideological management that he maintained through his publications in relation to the candidates for the presidency and vice-presidency of the Republic of Ecuador, during the second round. To obtain the results, a table was used that detailed the journalistic elements of a quality news item, which allowed breaking down the information and knowing more about the ideological position of the medium and the quality of the content, which was issued on the candidates and the process electoral in general. Unlike the news, the editorials were analyzed with greater rigor because they are the ones that most clearly expose the ideological stance of the medium. Statements were obtained from some journalists who covered during this period, in addition to the editor in charge. All the collected material allowed to obtain results and to elaborate recommendations so that the future journalists carry out their work in the best way and for the benefit of the population.