Elaboración de un manual de comunicación intercultural para la gestión pública del Gobierno Autónomo Descentralizado (GAD) de Morona

Abstract

The present project Elaboration of a Manual of Intercultural Communication for thePublic Management of the Autonomous Decentralized Government (GAD) of Morona, consisted of creating a tool so that the Mayor of Morona has available guidelines thatallow it to achieve effective communication that it takes in account the interculturalitythat characterizes this canton. The root of this project lies in the lack of an interculturalcommunication manual, which takes into account the two existing cultures and whichserves as support for the public management of the institution. The manual is the result of a qualitative investigation of the cultural groups that are thepublic to which the Mayor of Morona owes, with whom it must have a harmoniousrelationship. The Manual of Intercultural Communication will serve as a guide for the Department ofCommunication, which will have the task of socializing with the rest of the departmentsthat require it, in order that all the activities of the institution are carried out under thesame norms and guidelines, in order to achieve interculturality through communication.