Diseño de spots animados cuadro a cuadro sobre tradiciones culturales de la ciudad de Cuenca como apoyo al turismo

Abstract

The objective of this project is the planning and development of two audiovisual spots, implementing the frame-by-frame animation technique for the promotion and dissemination of the cultural traditions of the city of Cuenca, including Corpus Christi and Holy Innocents Day, focused on people between 25 and 35 years old, as a support to foreign tourism. This project registers stages of ideation, storyboard, styleframes, animation, which are contemplated within the methodology of Liz Blazer “Animated Storytelling” and Austin Shaw “Design for motion” within the processes of pre-production, production and post-production. The basis of the audiovisual spots is based on the use of surveys to define which cultural festivities would be animated, together with a research process that would define the storytelling of each story. Subsequently, the application of software tools for the generation of each frame, ensuring the quality and value of the visual piece for its dissemination on social platforms.