Efectividad de los medios de comunicación alternativos, en el barrio "Los Sauces" del cantón Sigsig; como instrumento de convocatoria a campañas, eventos y promociones ciudadanas propiciadas por el GADS

Abstract

The communication essential phase of humans to understand and satisfy certain needs, considered important and not so important, in most cases largely responsible for this phase, as I call it, is intended for social communicators, journalists, liaisons public, in the case of institutions. I have therefore considered important to study Alternative Communication in Decentralized Autonomous Government Neighborhood Sígsig with the Sauces taking it as analysis to achieve good communication and Amendment, for any errors that occur during the study. The concern arises from investigator know the level range of media, both traditional and alternative that has the Sígsig Canton, likewise appreciate the message, how they receive and the reactions that occur at the same receptor