Campaña publicitaria para concientizar sobre el respeto y solidaridad hacia los adultos mayores en el cantón Cañar

Abstract

This degree project develops an advertising campaign focused on raising awareness about respect and solidarity toward the elderly in the Cañar Canton. Through the use of communication strategies and visual resources, it seeks to sensitize young people to the importance of valuing and recognizing the significant role that older adults play in our society. The project proposes an empathetic and participatory approach that promotes inclusion, intergenerational respect, and reflection on everyday attitudes toward the elderly.