Propuesta de diseño de stands basada en módulos intercambiables para la promoción de agendas de la marca Betero

Abstract

The commercial design and stand design proposes an alternative of positioning to the brands that use these resources, which leads directly to generate a “strategic interior design”, a term that is used within the field of interior design, and which is a real need for any type of companies and businesses. In Ecuador, many exhibition fairs are generated annually, in which companies of all kinds participate, seeking a brand positioning for their company or venture, these however tend to skimp when generating their exhibition space. It is for this reason that it seeks to satisfy an existing need that takes a back seat for companies that have no alternatives when designing their stand, offering the design solution of a modular stand that can be used exclusively in different arrangements for the Betero brand.