Trayectoria de las relaciones públicas en Cuenca: desafíos y oportunidades

Abstract

The Journey of Public Relations in Cuenca: Challenges and Opportunities, is a subject that arouses the interest of professionals, as is a contribution to the contextualization of the development of the profession in the city.

The analysis and investigation of how public relations has exercised in Cuenca contains theoretical foundations necessary to understand the actions taken in their management, on the other hand the contribution of local professionals to identify how the relationist, academically trained, sees his profession and development the same over time, so establishing criteria analysis to understand the reality of the science today and entail devastating promising future or according to the developmental stages identified.

The proposed theme identifies and details how public relations have gained importance in the city of Cuenca for existing public and private companies, reached a strategic administrative action by the organizations in the local market and the public, in search of cultures friendly and highly sustainable to ensure its existence in the market.