Relación entre el Uso de las Redes Sociales y la Autoestima de Estudiantes de Bachillerato General Unificado, Sección Matutina de la Unidad Educativa Luis Roberto Bravo, Cuenca-Ecuador, Año 2025

Abstract

This research addresses the issue of the relationship between the use of social media and adolescent mental health, arising from concerns about low self-esteem behaviors detected at the Luis Roberto Bravo Educational Unit in Cuenca, Ecuador. The overall objective was to establish the relationship between the use of these platforms and self - esteem levels among students in the Unified General Baccalaureate program, morning session, during the year 2025. Methodologically, the study was developed using a quantitative approach, with a nonexperimental, correlational, and cross-sectional design. The main findings revealed that 96.6% of students use social media for communication purposes. The predominant levels of self-esteem were “high self-esteem” with 24 cases and “medium self- esteem” with 23 cases. The tests (Chi-square p = 0.113; Spearman's Rho p = 0.909) determined that there is no statistically significant association between the variables: social media use and self-esteem. It is concluded that, in this particular context, social media use does not negatively impact selfesteem. It is recommended that future research go beyond measuring connection time to delve deeper into the type of content viewed, in order to strengthen student wellness programs.