El rol de las relaciones públicas en la comunicación, e imagen corporativa del gobierno municipal del cantón Sucúa

Abstract

This research work was objective to analyze the role of public relations in Sucua Canton Township corporate image and communication; with the contribution of experts in the field sat theoretical bases that demonstrate the importance of developing corporate communication in municipal institutions, which constitutes a key strategy for the connection between administration and managed, allowing to fulfill the goal of each and every one of the actions of the institution, making transparent this way his performance, situation that will affect public opinion and in the construction of an identity, image and reputation positive of it.The work is justified considering the municipalities in our country must be citizen-oriented, be responsive to expectations and with a clear opening to their participation, therefore the promotion of comprehensiveness and kitesurfing is essential in the communication. The survey applied both to the external public, as an intern in the municipality of Sucua evident in their results flaws in communication system developed by the institution with its public, about their expectations and preferences, your level of satisfaction and on the possible areas for improvement in those units with the service relates to the community.