Plan de creación de una emisora de radio en FM, ubicada en el cantón San Fernando, provincia del Azuay

Abstract

The actual work investigation: Plan to create a FM radio station, in San Fernando canton, Azuay province, was aimed at carrying out a diagnosis that allowed the development of a communication plan to create of the radio station. It was based in the identification of the audience that was interested in hear the radio station; through, the representation of the culture and identity of the region. To do this, a quantitative and qualitative methodology was used, which enabled the execution of the investigation and also the bibliographic and documentary review; whose results determined that the inhabitants are interested in listening to the radio; although, they prefer stations outside their locality, being the preferred the musical content and, to a lesser degree, the cultural and tourist information; what evidenced the necessity to create a space which help they identify and treat issues of social interest that contribute to the local development.