Comunicación estratégica en la planificación, ejecución, desarrollo y cierre de una campaña política en las actuales circunstancias y marco legal normativo

Abstract

This proposal outlines a form of observational theoretical research; this is based on a research design with monographic characteristics. This is based on the Mariangel Muñoz's systematization of the political campaign. Describing the traditional way in which it was drawn up this campaign and the lack of planning in terms of strategies and prior arrangement team. Show in the various processes of development of the campaign which would have been the best way as used communication strategy focused on the goals they wanted to achieve and that could have been achieved. On the other hand this proposal seeks to provide a guideline as to how they should conduct election campaigns of this type and some of the concepts and theories to consider as the use of different strategies proposed in political communication.