Diseño de una campaña publicitaria mediante videos promocionales sobre los sectores laborales en los que son instruidos los estudiantes con discapacidad del IPCA dirigido a la sociedad en general de la ciudad de Cuenca

Abstract

The next graduation project focuses on the design and develop of an advertising campaign, by means of a set of three promotional videos using the rotoscoping 2D technique as a tool. In the advertising videos Will inform about three work areas in which the students of the institute IPCA are instructed, inclusive store, inclusive garden and kitchen. Using the methodology proposed by William Wells, proceeded to develop the advertising campaign “Mis limitaciones no son una barrera” in three stages: Gathering information about the IPCA institute and the target audiences, the analysis of the collected data using the Wells methodology for dissemination of audiovisual content through the social network Facebook and, finally the production and edition of the three advertising videos with the most important services offered by the IPCA institute.