Análisis y aplicación de comunicación interna en la Empresa Municipal de Movilidad, Tránsito y Transporte Terrestre del cantón Cuenca

Abstract

The main objective of this work was to develop a proposal of communication, dowry characteristics of an adequate flow of information through appropriate work and creating a good working environment, through research, analysis and interpretation of the processes internal communication, helping to strengthen the channels used and addressing timely, effective and accurate information, in the Municipal Public Enterprise Mobility Traffic and Transportation of Cuenca EMOV EP. The proposal is divided into three chapters where the history of internal communication was counted, giving the necessary information that the state of information at the institution rose, and recommended how to improve it. The methodology of information was used, in addition to the tool used by the sample survey as part of the proposal in the analysis of existing information channels to reinforce the creation of the area of internal communication.