Inteligencia de negocios aplicando la metodología RFM a las cuentas de los Socios de la COAC Jardín Azuayo

Abstract

This project called “Business Intelligence, applying the methodology RFM into member’s accounts of the COAC Jardín Azuayo” is developed from the institutional need to have both efficient and effective decision-making tools and knowledge about the partner. First, it is determined the importance of building a Business Intelligence tool within Jardín Azuayo that allows to obtain clear and concise real-time information for decision-making process. Second, it is continued with the development of methodologies for value management partner through knowledge of their needs through analyzing historical information from your last transaction, how often they go to access the services offered by the Cooperative and the average amount per transaction. Finally, by combining Business Intelligence tool for obtaining information and the application of methodologies for knowledge partner, it has been able to ask two basic strategies for strengthening loyalty partner with the cooperative.