Posicionamiento y mejoramiento de la imagen del Centro Clínico Auditivo GAES

Abstract

This graduation work, whose adopted modality is the systematization of experiences and intervention practices, is of application in the GAES Auditory Clinical Center.

The project entitled "Positioning and improvement of the image of the GAES Clinical Auditory Center" aims to position the center as the main Clinical Auditory Center within the city and province; therefore, it focuses on creating communication strategies that benefit to gain a brand positioning in the clients and win new ones, through strategies that allow to publicize all the services and products. To this end, a permanent communication action is proposed, with a view to improving the image through plans and projects; On the other hand, it seeks to increase the sale of hearing aids and make patients have a better lifestyle.

To achieve this, ICTs and social networks, in addition to traditional media, have played a leading role. Communication and Public Relations strategies are implemented, from a theoretical review, diagnosis, surveys, etc. to propose, then a positioning plan for the GAES Clinical Auditory Center.