Propuesta para la implementación de actividades de turismo de aventura: kayak y senderismo en la Laguna Curiquingue del cantón Nabón, provincia del Azuay

Abstract

The Laguna Curiquingue tourist project is located in the Nabón parish of the Nabón canton, province of Azuay. This project is managed by the Chunazana Commune in an empirical way, which causes difficulty in the development of the enterprise. For this reason, there is a need to diversify the tourist offer for the lagoon with the aim of implementing adventure activities such as kayaking and hiking. To achieve this, a diagnosis of the current situation of tourism in the sector was carried out through the analysis of semi-structured interviews applied to the actors of the project. Subsequently, spaces, routes, and pathways were determined for these adventure modalities; in addition, the estimated budget for the implementation and a proposal for tourist signage. Finally, operation, marketing, and marketing strategies were designed for kayaking and hiking activities in conjunction with existing ones. In this virtue, it contributes to the development of the tourist project of the commune according to the resources they have and supports the progress of tourism in rural areas. Keywords: Chunazana, Commune, Laguna Curiquingue, Adventure tourism, Kayak, Hiking