Creación de un docudrama para la difusión de la producción agrícola del penco en el cantón Nabón

Abstract

Ecuador is a country of fertile soils and a great agricultural variety, that is why this project seeks to highlight the products derived from these lands, generating a social interest that goes beyond knowing the elaboration processes and rather shows the territory where they are produced, which are full of culture, history and landscapes that need to be shown. To achieve the main targets, this drama documentary is a renovating option that opens the way to a new vision of communication, it takes place in Nabón city, exactly in the community of Ñamarin where there are two distillers that are dedicated to manufacture chaguarmishqui tequila. Starting from an ancient plant such as Penco, but rather than knowing more about the elaboration of this curious liquor we are going to find out the memories, that over the years this humble profession has left, at the same time making visible, promoting the work of the craftsmen and generate curiosity for this beautiful agricultural city. After all the work, the docudrama allows us to look at this territory from a more attractive and touristic perspective, and above all, it generates more inquiry about it, beyond highlighting agriculture, it manages to highlight culture, traditions, tourism and the kindness of the people, leaving an open field to work in the classroom in community journalism. Understanding that making an audiovisual product requires commitment, vision and especially a strong economic investment.