El posicionamiento de la carrera de Comunicación Organizacional y Relaciones Públicas en la ciudad de Cuenca en el año 2014

Abstract

The monograph called "The Positioning of the university career in Organizational Communication and Public Relations in the city of Cuenca in 2014." Analyzes the theoretical foundations and current trends in Public Relations, and a survey has been conducted at different audiences: prospective students, professionals working in communication to know the positioning of it. Also, It has been performed a comparative table of university academic offer about the career of Organizational Communication and Public Relations. Obtaining the information that there is no positioning in this career of Public Relations at the University of Cuenca.