Diseño de interfaz de una aplicación móvil para promover la prevención de la violencia de género en Cuenca

Abstract

This project focuses on designing a mobile interface for an application that promotes the prevention of gender violence in the city of Cuenca by strengthening the feminist organization. The approach of the application centers on two fundamental axes: prevention and action; therefore, organization, communication, and articulation are priorities to face the problem. In this way, feminist groups and activists are encouraged to expand their services and actions, such as events organization, creation of blogs, forums, and direct communication between users within the application, to achieve user experience effectiveness in women between 18 and 28 years. The methodology of Jesse James Garrett guides the interface design, whose structure of five interdependent planes (Strategy, Scope, Structure, Skeleton, and Surface) facilitates the project development. Within the first phases, are investigated the users and the problem. After this process, it establishes the contents and requirements for the information architecture. Consequently, it designed the design of wireframes, graphic lines, and functional prototypes to evaluate the viability of the design. The result was an interactive prototype that simulates the "Ñañi" application, which is a safe virtual space where the voices and needs of women and people of gender diversity are prioritized, from the facilitation of a digital space that promotes sisterhood, union, and feminist organization in the fight for a more equitable and safe society for all