Diseño de material visual como complemento para la producción de EDM (electro dance music) aplicado a las composiciones del DJ Set Collins

Abstract

This project consists of the planning, design and realization of a video clip for a single by an Ecuadorian DJ called Set Collins, which will be developed with the animation and motion graphics technique, this will be used as visual support in live presentations and at your time it will be published on the YouTube platform for later viewing. The starting point to achieve this has been the background study, where relevant aspects for the project were analyzed, such as technological and cultural elements, in order to determine the relevance and evolution that this activity has acquired over time. In turn, cases were analyzed in order to know the different techniques and processes used that will be used as support for the realization of this project. For the design process, different methodologies were used, such as The Script by Robert McKee, which helped us to understand the process of creating the script, Design for Motion by Austin Shaw and Animated Storytelling by Liz Blazer. served for the pre-production processes, it should be emphasized that these were a fundamental pillar for the development of the project.