Diseño de interfaz de una aplicación móvil para comercializar prendas de vestir bajo el concepto slow fashion en Cuenca

Abstract

With globalization and the irresponsible practices of the textile industry in the manufacturing processes, the ravages are more and more evident, fashion becomes ephemeral and pollution in recent years continues to increase, the role of individuals with environmental responsibility seems a weak effort compared to the problem of fast fashion. A mobile app that generates a sustainable garment cycle and delays the arrival of garments to landfills by buying and selling clothes among users, coupled with the promotion of the local economy that benefits fashion designers in the city, can be an interesting contribution. This project focuses on the design of the interface of a mobile application under the concept of slow fashion in Cuenca. Constructed based on the needs of the user, of a target audience proposed at the research stage following the methodology of Jesse James Garret in his book The Elements of User Experience. According to the phases proposed by the author, the prototypes were tested with people belonging to the target to achieve greater effectiveness in the final product. This results in an innovative, intuitive and user-friendly interface.