Comunicación interna, una mirada desde las organizaciones comunitarias: análisis de caso Asociación Agropecuaria “Santa Teresita” cantón Guachapala periodo septiembre-enero 2018

Abstract

The present investigation has as purpose to present the look that the community organizations have regarding the systems of internal communication, presented in this work as one of the main tools that the groups have to transmit their values, vision and objectives. The research compiles the analysis of the problems of internal communication in the Agricultural Association "Santa Teresita", during the period September-January 2018, and the perception that its members have regarding the role of internal communication, identifying cultural and hereditary processes that are of great value for the proper development of the Association. It reflects on the main problems that arise from internal communication and tries out solutions so that the actors adjust to the corporate strategy and the teams are sufficiently effective and productive to successfully reach the projected objectives, with the essential support of the adequate communication channels. The concepts that are detailed in the text are merged with the findings and conclusions presented in this research, determining the characteristics of the organization through the process of observation and direct participation, relating to the knowledge acquired in the educational process supported by the above approaches. The research seeks to serve as a starting point for organizational change in companies where communication is not a priority.