Propuesta de diseño interior para la tienda “UMA” que venderá objetos realizados de Paja Toquilla en Latacunga, Ecuador, con base en el análisis del espacio y su entorno

Abstract

This work presented an interior design proposal for the "UMA" store, specialized in toquilla straw products in Latacunga, Ecuador, where the tradition of this type of commerce is limited. The goal was to create a commercial space that optimized the exhibition and sale of Ecuadorian handicrafts. The general objective consisted of proposing an interior design that leveraged spatial elements for the display of the objects for sale. Specific objectives included researching theories on commercial stores and artisanal exhibition spaces, analyzing the current state of the space, and studying analogous case studies. The research included an analysis of theories on commercial spaces and similar case studies. Methodologies used included bibliographic research, photographic and planimetric surveys, and studies of local regulations. The design proposed minimalist and boho chic elements, creating an aesthetic environment that did not visually compete with the products. Solutions were incorporated, such as a central counter and modular display systems, along with a neutral chromatic palette. The conclusions highlighted that the design complies with local regulations and enhances the commercialization of the handicrafts, balancing functionality and aesthetic.