Diseño de marca ciudad para el GAD parroquial Las Nieves

Abstract

The purpose of this project is to build and implement the trade mark – city for the Snow Canton Nabon Parish. The design process has as the main focus the use of the Design Thinking methodology, based on Design Thinking, business innovation of Mauritius Viana and Graphic Design Thinking, Ellen Lupton and Jennifer Cole. This methodology is divided into four stages; the first is the dive stage, where we will be fully aware of the history of the parish, the second stage allows us to analyse and synthesize the information obtained during the dive; this is the third stage, which is working on ideation and prototype; the fourth and final stage, details found during the various tests are corrected. The use of this methodology responds to the need for active integration of users involved by making them participants in the design process and, from their experiences, to fulfil the creation of the brand – the city of the Las Snives of the Nabon Canton.