Prevalencia de estereotipos hacia las personas en situación de movilidad humana de nacionalidad venezolana en Cuenca: análisis de contenido en redes sociales virtuales en el periodo julio 2019 - julio 2020

Abstract

The increase in the Venezuelan migratory flow to various parts of the region, produced changes in the scenarios of Latin American nations and placed this migration as one of the topics of discussion at a global level. This research analyzes the stereotypes generated, their prevalence and categorization in virtual social networks in relation to people in a situation of human mobility of Venezuelan nationality, in the city of Cuenca. Methodologically, the work is supported by a mixed approach analysis, with a concurrent descriptive type design, placing the same emphasis on the use of quantitative and qualitative tools. The techniques used for the collection of information were quantitative content analysis and qualitative content analysis of the interaction in virtual social networks. As a result of this research, it was obtained that stereotypes related to insecurity, crime, robbery, murder and poverty are mostly used by the local population, with respect to people in a situation of human mobility of Venezuelan nationality in virtual social networks; with greater emphasis on crime and insecurity, with the media being the main actors in the production and reproduction of stereotypes. With these derivations, it was concluded that virtual social networks are a means of disseminating stereotypes that are configured through the interaction of Internet users with digital media, and that the Venezuelan population is strongly stereotyped in the city of Cuenca by specific events developed within the country