Creación de un medio de comunicación deportivo para Facebook, Instagram y TikTok

Abstract

This degree work focused on the creation of an effective sports media in the social networks Facebook, Instagram and TikTok. It was based on the analysis of sports contents of the media D'rabona, StudioFutbol, La Gambeta and Diario Olé. This helped to learn about the themes and ways of communicating of said media. An exhaustive analysis of the content provided by the aforementioned media was carried out. This analysis sought to identify successful patterns, user participation strategies and content approaches that most caught the user's attention, which helped with basic ideas for the creation of the new sports media. After analyzing the content, the knowledge acquired in the classroom was put into practice. The communication plan specifically details the main points required by the new sports media, taking into account the best practices identified in the content analysis. It addresses key aspects such as objectives, the possible name of the media, the content to be published, the frequency of publication and interaction with followers, financing, among other important points of a communication project. The final result of this project is to contribute to the understanding of effective sports communication strategies in social networks and serves as a guide for those interested in developing similar media.